Many years ago I would go to Mall of America to get exercise every week. I always enjoyed wandering the halls at the large mall. Eventually I got the idea to build a YouTube channel around the events, shopping and restaurants. I found out that forty million people visit each year and there was no one dedicated to giving travel tips or showing what the mall had to offer. Due to a new job and worldly events happening I never started. The idea kept circulating in my head and I eventually continued to get a good walk in every week. I had learned some videography and editing in college and it always intrigued me. Finally, I started to chase my idea and I have officially started my channel in July 2023. Click here to visit my YouTube channel.

I created the banner for my YouTube channel to inform the viewer that the videos they will view are about Mall of America. I used my own branding with blues and yellows which compliment well. The banner can be viewed on computer, phone/tablet or a television without issue. I chose a font that emulated fun and whimsy since my target audience is looking for vacation tips or to live vicariously through me while I explore the mall.

My channel has a few videos on it right now, but I have taken a break. I have learned so much by working on these videos. All video footage and photography is done by me (unless I need a photo of myself). I pride myself in creating all digital assets. To me, this is the best part of the creative process. I have made closed captions for all of my videos and I try to make engaging thumbnails that represent my brand. For my long form videos I take a photo so the quality is good and people have a clear idea of what they are seeing. For the short videos YouTube only allows you to grab a screen from the video. I try to sneak in thumbnails so it doesn't take away from the beginning of the video. I am still experimenting with this and will learn more as I go along.

Social media is important to build a community so I prepare posts to share. I stick with my branding and I use these to hint at the next video that will be coming up. I have the rings on the top and bottom which matches my banner. I also have a vertical version of my logo so the viewer can quickly identify the channel. I am on Facebook and Instagram for Lost with Lal.